Essay Plans And Practice: Section B

I need to show knowledge and understand through case study materials in any of these areas. I will be assessed on my ability to illustrate patterns of production, distribution, exhibition and consumption through relevant case study examples. I must use my two case studies which are: The Avengers and The woman in Black.

The Set Question

• Cross media convergence / synergy
• Marketing Product
• Success and Failure
• Promotional Strategies ( Sell to the audience )
• Cross Media / Marketing ( Global v Local )
• Technology has changed
• Media Ownership ( Who owns who )
• My own experiences

Definitions 

• Cross Media Convergence = Everything on one device ( E-mail, Mobile Telephone, Paper, Handheld Game Console, Camera, Video Camera, Music Player, DVD Player and Internet Browser ) 

• Synergy = Two or more things working together to make 'The Whole' stronger. ( The film, TV Programmes, Soundtrack, Computer Games, Toys, Promotional Merchandise and Magazine Articles all should happen within a month. 

• Globalisation = Making the world one market place. The internet has no boundaries.

Question Example

How has media convergence and synergy played a part in the media area you have studied?

Set Answer:

The INSTITUTION in control, selling more product more effectively. Always AUDIENCE more access more convenience more involvement with product.

Practice Essay

In my essay I am going to be looking at both The Avengers and the British film The Woman In Black which was both released in 2012. The companies that made these films was Disney/Marvel and Cross Creek and Hammer Films. Im going to look at how the production, Distribution, Exhibition and the Audience was carried out with these two films. The film companies use Media convergence and synergy to promote their film more effectively to their potential target audience. Media Convergence is a term where large companies are trying to encourage using a single device for an example an iPhone gives you access to everything such as the Internet, Music, Films, Etc... Synergy is about all the promotional methods that carried out at the same time.  

I believe that The Avengers used Media convergence and synergy a whole lot more than The Woman in Black. I think this because Disney and Marvel are worth billion's of dollars when Cross Creek and Hammer Films are as not so popular. The Avengers is a sequel so the films before would already of had a market as a lot of people would known the Avengers. The Woman in Black was the first film so had no previous Buzz about it although the main character ( Daniel Radcliffe ) is more commonly known as Harry Potter already has a massive fan base and they realised their first trailer on the last Harry Potter film. Disney sold marvel before and because of its massive success Disney re-bought Marvel and all the characters for around 4 Billion dollars so they could create this film. Not only did The Avengers have a previous film, they also had comics which was very popular and these progressed into their individual films which was also hugely popular.